Real teardowns, not summaries
Anvil fetches the page, strips the markup and reads the actual copy, navigation, CTAs and pricing signals — then judges the product against what a modern competitor would ship.
Website in, product blueprint outTurn any website
Turn any website
into a product you can build.
Paste a URL and one sentence about what you want. Anvil reads the site, tears down the product behind it, and hands you a complete concept — features, pages, navigation, UI direction, pricing — that you reshape just by talking to it.
Free to start · No credit card · First concept in under a minute
anvil.app/dashboard/projects/linear-for-field-teams
Analysis complete
Field service scheduling for SMB contractors
A dispatch and work-order tool sold to plumbing and HVAC shops. Strong scheduling, thin reporting, no customer-facing portal.
Target users
Owner-operators, 5–50 techs
Business model
Per-seat SaaS, $39/seat
Core problem
Double-booked technicians
Biggest gap
No self-serve booking
Proposed MVP
Customer self-booking portal
Live technician map + ETA texts
Invoice-on-completion with Stripe
Blueprint · v3
Dispatchly
Scheduling your customers can see.
HomeProductPricingDashboardDocs
Premium · high contrast
Refine
Add a dashboard and make it feel more premium.
Added a Dashboard page with live jobs, tech utilisation and revenue widgets, and shifted the palette to a darker, higher contrast direction.
How it works
Four steps, about a minute
- 01
Point it at a website
A URL, a sentence on what you want to build, and who it's for. That's the whole input.
https://competitor.com + “A modern SaaS version for small businesses”
- 02
Read the teardown
What the product does, who it serves, the core problem, its business model, where it falls short, and the MVP that would beat it.
Grounded in the page's own copy, with a confidence rating when signal is thin
- 03
Build the concept
One click turns the analysis into a named product with features, navigation, page structure, a UI direction and pricing.
Rendered as a live landing-page preview in the concept's own colours
- 04
Talk it into shape
Refine in plain English until it's right. Every version is saved; reopen the project any time.
“Make it enterprise-ready and add SSO to the roadmap”
What you get
The part between “good idea” and “open the editor”
Most tools jump straight to code. Anvil does the thinking first, and gives you something specific enough to actually build from.
A concept you could hand a team
Product name, positioning, feature set, navigation, page-by-page structure with sections, UI direction with real colours, pricing tiers and a phased roadmap.
Shape it by talking
"Make it more premium." "Add a dashboard." "Drop pricing." Every instruction rewrites the concept and keeps navigation, pages and features consistent with each other.
Every version kept
Each refinement is stored as an immutable version, so you can see exactly how the concept evolved and roll back to any earlier take.
Structured output, always
Every model call is schema-constrained and validated before it is stored, so the UI never has to defend itself against a hallucinated shape.
Yours alone
Projects are scoped to your account at the query level, sessions are httpOnly JWTs, and outbound fetches are guarded against internal network targets.
Pricing
Start free. Pay when it earns its keep.
Sample pricing for this demo — the free tier is what actually runs.
Starter
Enough to prove the idea is worth building.
$0forever
Start free- 3 projects
- 15 analyses per month
- Unlimited refinement turns
- Full version history
Most popular
Studio
For people who pitch more than one idea a week.
$29per month
Start free trial- Unlimited projects
- 300 analyses per month
- Multi-page site crawling
- Export to Markdown, JSON and Figma tokens
- Priority model routing
Agency
Client work, with everyone in the same workspace.
$99per month
Talk to us- Everything in Studio
- 5 team seats included
- Shared workspace and comments
- White-labelled concept exports
- API access
You have the idea. Get the blueprint.
One URL, one sentence, one minute. Then start shaping it.